My good friend and amazing life coach, Amy Pearson, pointed out to me recently that my message to clients who are trying to sell high ticket programs is basically "Stop Hiding Behind Your Submit Button!"
I thought this was brilliant, so with her permission, I used this phrase in my blog here to drive home a point that I think is critical to your success as someone who wants to sell more HIGH TICKET programs.
Here's the deal. Many of you want to build online businesses, and run virtual programs, and I think that's great. I run plenty of those myself, but here's what I've found...
In order to get prospects to invest HIGHLY in one of your programs (meaning an investment of $2000 or more), we MUST speak to them one on one, or speak in front of a live audience.
That's right. As comfortable as it is for us to build these fancy sales pages, squeeze pages, and send emails asking for sales, it is just NOT the way to close high ticket sales. We actually need to TALK to people.
I learned this the hard way when trying to launch online program after online program and watching my numbers disappointment every single time.
I was 100% committed to launching this online course, and then I started asking myself WHY I wanted it so badly?
I realized that one of the reasons doing an online launch was more appealing is because I wouldn't have to hear the word "NO!", nor would I have to hear some of my other favorite objections when I ask someone to make a $2000, $5000 or even $10,000 investment in themselves to work with me.
In addition to just "NO", here are some of the others you can expect to hear when you are getting out there and making BIG BOLD offers:
"You're crazy, Sean"
"Are you freakin' kidding me?"
See, this is all part of the process.
Read my earlier blog about Lowering Your Conversion Rate so you actually hear "NO" more often.
There's no way around it gang. In order to make high ticket sales, and really reap the benefits of such a business, we need to get uncomfortable, and understand that often 7 or 8 out of 10 people will say NO to our offer. That's right. 70-80% will say NO!
So while I am in full support of launching your programs online, my advice to you is that unless you have an e-mail list of say 2000 or more, you need to be speaking to people directly on the phone or or make an offer live from the stage. It's going to be very difficult to get your income to grow rapidly without being willing to hear the rejection, face the feelings, and learn from them.
Sorry. No shortcuts here.
Don't hide behind your submit button. Get out there. Talk to real people. Feel the fear and proceed anyway!
Thanks for reading. Comments welcome below.
By the way, to check out my friend Amy Pearson's work, check out her business "Live Brazen". She is a total expert in helping folks overcome their addiction to approval so they can take action on the things I'm suggesting here. Amy rocks!