I wanted to use "ready, fire aim", but I think that's a little played out, so since I just completed my 2nd Marathon in Los Angeles, I thought a running analogy would be a perfect fit for this blog.
When I ran my first marathon in December, I had trained and planned for almost 6 months. I was supposed to run in New York, but that got canceled due to Hurricane Sandy, so I had another month to wait and train before participating in the Delaware Marathon.
This length of training really made the race almost easy. (ALMOST). I had planned and practiced my pace, my strategy and my technique for almost 6 months, but the beauty of this training is that I was running the entire time.
The preparation and training was 98% running on the road (or rest days), and 2% off the road (reading articles, reaching out to my support groups, etc.)
Almost immediately, I signed up for my 2nd marathon in just 3 short months, and ran L.A. a few Sundays ago.
Wow. This was a totally different experience. It was a hilly course, not flat. There were 25,000 people instead of 800, it was 70 degrees instead of 45, and I had flown cross country 2 nights before, instead of sleeping in my own bed like I did for the previous marathon.
What happened at mile 21, I will never forget. I had already pushed through "the wall", but my legs and feet were in so much pain, I had to make a decision to abandon my time goal, and just make the goal to FINISH!
And finish I did! I crossed the line in just over 5 hours, and met my beautiful wife on the other side who hugged me as I cried tears of joy (ok...and tears of pain)
After the race, I dissected the experience and asked myself what I learned and what I'd change for next time. I had a list of things I would do differently, and plan to implement those immediately. I also decided NOT to run a spring marathon and instead will focus on strength training so that when I run my fall marathons, I will be stronger and more fit, which means more FUN!
So what does this have to do with business? Well, did you notice in both cases how I learned what to do next time? I RAN. During the training, I RAN.
I FINISHED a marathon, and used that as my data for course correcting next time.
This is how I roll in business as well.
I start running, and then course correct. Always have...always will. I launch a program and sell it, THEN I build it. I pre-sell a product, THEN I create it.
Why on earth would I do this? Well because I want the market to tell me what IT needs. I want to learn from DOING instead of THINKING. I want RESULTS while I'm planning. I want income TODAY, while planning for tomorrow
Too many solopreneurs get caught in this trap of planning, perfecting, tweaking and NEVER RUNNING!
Get on the road. Get into the game! Ask for some business. Make some sales. I promise you, it's the ONLY way to grow and grow rapidly.
People have told me I'm "lucky". That may be true, but ya know what? There's nothing like creating your own luck by getting to work.
So, I look forward to starting my strength training, and then learning what I need to tweak. Sure, I've ready articles and have a plan, but I'm going to start executing the plan before getting locked into full time research.
Risky? Maybe. But it's all calculated. I'm willing to risk failure or imperfection, if it means I can generate momentum.
Thanks for reading, comments are of course welcome!