One of the most common things I hear when someone is struggling in their business is a sentence that starts with the word "People"
Oh...I'm sure you've said things like:
"People just don't want to pay the prices I'm charging anymore"
"People just aren't spending like they used to"
"People just don't want to buy something like that"
These are just a few examples that I've heard most often (and have even said them myself)
Here's the problem with each of those statements; THEY ARE ALL UNTRUE
Usually we say these things because one or two people said no to our offer, or we've had a rough day of sales or even a rough month.
Perhaps they would be true if you inserted a qualifying word like "Some" in front of the sentences. As they stand right now, they are generalizations only, and generalizations can be the DEATH of your business.
If it were true that all people weren't spending like they used to, how is it possible that some businesses are making more now than they have before? How is it possible that I was able to build a 6 figure business from scratch during the height of the worst recession in 70 years? How is it possible that first class cabins on airplanes are full every time I travel, and how is it possible that places like the Ritz Carlton seem to still manage to get $500-800 per night for a hotel room?
The TRUTH is that there are ALWAYS people out there who are willing to pay what you're asking, spend like you want them to, or buy what you have.
You just need to work a little harder (ok a LOT harder) to get to them and attract them in your business. Once they are there however, they will pay you whatever you ask as long as you are offering to solve a problem that is important enough for them to invest their money at that level.
The reason first class cabins are full is because the right people or companies are willing to use the miles or spend the money to fly in first class because of the problem it solves. (Lack of sleep on a plane, quieter cabin for doing work, more relaxed when you reach your destination) - those are worth something.
Trust me when I tell you that the people sitting up there are not there on free upgrades most of the time. In fact, I am a premier status member on several airlines, and I can't remember the last time I got a free upgrade to first class. No, those folks are paying for those seats, or cashing in valuable miles to fly first class!
Think of your business now. What is it that you offer that is a MUST? What would the right person pay to get that "must" item or service? Hmmm...kinda changes the game doesn't it?
I hope so.
Comments welcome below as always.
Thanks for reading.