I get it, you want to help. You want to serve, and then THEY don't want to PAY!!!
Bartering has been around for thousands of years, and in certain parts of the world, it's more common than others. Here's the deal though. I'm a capitalist. I want cash. I will gladly work my ass off for you but you have to have skin in the game.
If your doctor, lawyer, or your cable company won't accept 10 pounds of cheese for payment, why should you?
Remember that when someone asks you to barter, what they are usually saying is "I want what you have to offer, but I don't want the temporary pain of making a financial investment to get it"
I'm going to go out on a limb here and say that those are NOT your ideal clients. My experience tells me that 90% of the time, a barter relationship for professional services does NOT work out. Someone always gives more value, and over time feelings get hurt.
Sometimes it works. If BOTH parties want it from the start. Yeah...we might have a match. I've bartered before, but we BOTH wanted it and BOTH suggested it early on in the process. We then laid out a very clear dollar for dollar exchange.
In general though, as your sales coach, my advice to you is when someone asks you to barter, just move on. Hope this video helps!