When I was a top producing real estate agent, one of the biggest hurdles I battled when building my business is that I knew NO ONE in my market, and had to develop a new database, starting with leads that came in cold from my website.
I learned that whenever someone meets me for the first time, they are already labeling me as something based on their past experiences. If they had a great Realtor, they gave me the benefit of the doubt. If they or someone they knew had a bad Realtor, they just assumed I was like the rest until I proved myself otherwise.
This was an EXHAUSTING way to do business.
I learned very early on that the overall public perception of Real Estate agents was not good. I heard things like “How do you know when a Realtor is lying?? – Answer: When their mouths are moving.
As a coach and trainer, I have made it my MISSION to show Realtors and other independent professionals that there is a better way!
Ok…so as a professional, I could get angry about this public perception, and debate people until the cows come home that Realtors aren’t all selfish pigs who only care about the commission. That takes a lot of energy, and I AM willing to engage in that debate, as I’m sure you are about whatever profession you’ve chosen. But let me ask you a question…
What does your sphere of influence think about what YOU do for a living?
I’m not just talking about what they SAY to you…I’m asking what do they REALLY think???
Who cares??? You’d better care. Because how they perceive you will have a strong correlation to how they treat you, and how, or if they REFER you!!
The only way I found to build a solid reputation, especially among those who didn’t know me was to lead by example, give great service (DUH!!!), and position myself as a real estate EXPERT. Not just a real estate AGENT.
When I coach people in my training courses, I make the following distinctions that I learned when my business was really exploding:
An AGENT gets paid a commission for brokering a DEAL.
An EXPERT gets paid a fee, for professional services rendered.
An AGENT “does real estate”, and EXPERT “lives real estate”
Which are YOU in your business or field?
Which do your contacts think you are?
How do you do a better job of positioning yourself in this way?
Well, that’s another topic for another blog. For now, I want you to just think about your business, and your mindset.
Be the EXPERT. Stop dabbling in whatever you do. You will be glad you made that decision.